Archives for category: Art Tells Your Story

Art and Marketing in Office Interiors

September 25, 2012 //
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Artwork has been viewed as evidence of good taste or a signal of power and influence.  Corporate artwork is often utilized as a marketing tool and a vehicle for conveying the company brand, mission, and corporate values.

Gone are the days of posting the logo and mission statement in the lobby and sprinkling a few inspirational posters throughout work areas.  A strong corporate image is one of the most valuable assets any business can have.  We can help you create a corporate art program that is both influential in the marketplace and a sound investment in your company’s image, as well as curate an aesthetically appealing art selection for your workplace.

Leasing artwork is becoming an increasingly popular way to keep the office atmosphere innovative. Many companies regularly change their office art to maintain a fresh and new look.

We have access to a vast amount of artwork, framing materials, and local photography at Art, etc.  Using our products and expertise, you can incorporate a fully-executed art program that will inspire creativity, efficiency, and success for your business.

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Categories Art Goes To Work, Art Tells Your Story

Artwork Installation – The Standard Insurance Company

September 13, 2012 //
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We recently had an interesting project for longtime client The Standard.

An entire floor in their building was retrofitted for their IT Department, and they needed art for their new conference rooms, common areas, and offices.

But, not just any art, because these were not just your regular conference rooms, as you can see.  Cool, right?

Prior to beginning the project, their IT team gave us a 4-page document that described how they came up with the names for their conference rooms:  UNIVAC, UNIX, Watson, Ethernet, Pentium, and Altair.

Curating artwork to fit their requirements was a bit of a scavenger hunt, requiring us to contact museums and private collections.  Not our typical project, but we were up to the task.  It was so fun, and we got a little tech history lesson, too.  You might even call us geeks!

In the end, we provided an eclectic mix of reproduced and enlarged articles from vintage Popular Electronics magazine,

Popular Electronics magazine artwork for The Standard

archived images from the Hagley Museum,

and an assortment of custom framed computer-tech-graphic images.

The Standard offered us a great opportunity not only to install artwork into their new IT Department, but to help tell their story and create an energetic and inspirational workspace for them.

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Categories Art Goes To Work, Art Tells Your Story, Recent Installations

Artwork Installation: ODS

May 15, 2012 //
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It’s like welcoming back an old friend.

Art, Etc served the ODS Tower for many years, and as businesses grow and evolve, our paths took different routes.  But now they’ve come back to us with new projects, and we couldn’t be happier!  Most recently, we had the opportunity help them decorate a full floor remodel in their headquarters.

We introduced them to the Portland photography of Jerry Hart, and of course fell in love with his work, as so many people do when seeing it for the first time.

Jerry’s photographs, combined with scenic landscapes, are the frosting on the cake of a well-done remodel. Can’t wait for the next one!

Thank you ODS!

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Categories Art Goes To Work, Art Tells Your Story, Featured Artists, Recent Installations

Artwork Installation: Santiam Memorial Hospital

May 8, 2012 //
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I worked with Natalie at Element-8 Design earlier this year on a terrific project.  We met at the General Surgery Clinic at Santiam Memorial Hospital to tour the clinic and discuss the tenant improvements that were being made.   The property manager had previously told Natalie that the client was interested in Oregon photography.  In fact, they even had a few images selected.  Oh my!  The preview helped me in many ways.

It’s really helpful when I get a chance to see the space in person, and get an idea of what type of artwork the client is looking for, as well as the size requirements of the space.  Both need to be taken into consideration when choosing mats and frames.  I also learned a lot about future building renovations and expansions for Santiam Memorial, and learned more about their culture and philosophy, which will help guide my work with in the future.  Santiam Memorial Hospital and its satellite offices are not-for-profit general hospital and medical facilities.

Based on what they showed me, I selected a few more options to round out their Oregon photography selection to about 20 images.  In the end, we framed their original eight choices, and they worked great!  When a client knows what they like, I like to stick with it.

For smaller images, like the photography the client chose for this project, I encourage the use of bigger mats, which make for a dramatic presentation.  Nearly every client is happy with that outcome in the end.

Chris Pero, Art Consultant

 

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Categories Art Goes To Work, Art Tells Your Story, Recent Installations

Artwork Installation: Portland Trailblazers Retro Jersey Case

April 4, 2012 //
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I have been working with the Blazers, thinking of a way to showcase historical jerseys at their practice facility.   The jerseys have been showcased in displays of many different designs,  and it’s quite interesting to see over the years how those designs have changed.  Working with Craig and Bill, I knew they wanted a way to display the jerseys so they are more “real”, with a flow…not just pinned behind glass.   We both thought of Arakawa immediately.  Our first thoughts were of a jersey on a hanger in a display case, which we liked as a group, but in my mind, I knew there was a stronger solution.

I took that “hanger” idea to Arakawa.   After lots of brainstorming, we came up with using a grid-type system versus the hanger.  Not too bad, after all.  You can see my preliminary drawing above.  Design in hand, I met again with Craig and Bill at the Practice Facility, as well as with their designer and the contractor who would fabricate the case that needed to be built around our jersey display grid.  We wanted three  jerseys on the grid, each on different depths and levels within the case.  The solution was to put tracks in the case.

We were all a little concerned about the size of the case, and how to access it for jersey changes or light fixture adjustments.

Brainstorming as a group provided the successful solution.

The designer and contractor came up with a great solution: two glass doors that swing outwards, and a middle glass pane that remains fixed.  The weights at the bottom of the grid were not  necessary to the stability of the grid, but instead lent an aesthetic of strength, balance, and integrity.  Plus, they look really cool!

Brainstorming works!!

Chris Pero, Art Consultant

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Categories Art Goes To Work, Art Tells Your Story, Recent Installations, Uncategorized

Artwork Installation: NW Health Foundation

March 30, 2012 //
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The NW Health Foundation located across from the Chinese Gardens in Old Town has been a long time client of Art, etc and patron of a great artist we love, Charlie White. (Commissioned artwork by Charlie White in the NW Health Foundation reception is pictured below)

In February we installed some new works for the 2nd Floor Tenants of their building – The Center for Philanthropy. They chose reproductions from two regional artists – Molly Clift Hilts based in Portland, OR and Elise Remender based in Astoria, OR (pictured below).

The goal of the artwork was to decorate the corridors of their 2nd Floor and continue the Foundation’s commitment to supporting local artists in their building. We are of course thrilled to help them achieve just that!

Northwest Health Foundation is a nonprofit foundation that seeks to advance, support, and promote the health of the people of Oregon and southwest Washington. We achieve our mission through a variety of means, including grantmaking, technical assistance and training, convening, commissioning research, and supporting policy advocacy.

Catherine Stacy, Art Consultant

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Categories Art Goes To Work, Art Tells Your Story, Recent Installations

What is an art consultant, and why do you need one?

March 21, 2012 //
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An art consultant will help you define and execute your corporate art program. Artwork in the workplace plays a key role in telling your company story, tying together your interiors package, and differentiating your space through the eyes of your employees and clients.

Questions our clients often ask are: What kind of art should we get?  What kind of art can we afford?  How can I know the quality?  What will the framing look like?  How do we get it all in our office?  Who will hang it?   -  We will guide you through the process and you will feel secure that we stand behind your project.

Step One: To determine the purpose and function of artwork in your environment we will survey your space, help decide the scope of the project, and assist you in developing a budget for artwork.

Step Two: Once the scope of the project and budget have been determined and agreed to, we will do the legwork for you.  We will search for the artwork, coordinate the framing and display package, then present the project for your approval.

Step Three: Upon your approval – we will begin your project, overseeing all of the procurement, framing and installation for your interior.  Additionally, we are a great resource for consultation on other aspects of the space as they relate to your artwork, such as lighting and furniture placement.

As art consultants we have extensive knowledge of the art market, and will give you insight into the latest trends in corporate artwork.  We can work with your interior design staff to curate an artwork selection that will complement your specific vision.  We also cultivate and maintain  relationships with the best resources available – local artists, national art vendors, custom framing, printing, shipping, security, installation, appraisals, even public relations, should you seek editorial coverage of a special exhibit.

Working with an art consultant you will not only be receiving a professional service, but you will free yourself from tending to all the details and unknowns a corporate art program incurs.  It is a wise investment of which many companies just like yours have taken advantage.

Catherine Stacy, Art Consultant

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Categories Art Goes To Work, Art Tells Your Story, Recent Installations